A business PEST analysis is an acronym for Political, Economic, Social and Technological impacts.
All companies both large and small need to understand how external influences can impact their business. PEST can also be extended to PESTLE, to allow businesses to also understand and examine the Legal and Environmental impacts that might affect their business.
Leviosa helps business managers and owners to assess the risks that the identified PESTLE impacts pose and use that knowledge to make informed decisions.
Examples include, impacts such as interest rates, inflation (which will impact on consumer confidence and spending) through to global influences such as the upcoming elections (which could effect export markets and currency markets).
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